Vertical vs. Horizontal Positioning: Which One Wins?
Baker's data from 900+ expertise firms shows 85% of successful ones position vertically. But horizontal positioning has real advantages. Here's how to choose — and the one rule you can't break.
Baker's data from 900+ expertise firms shows 85% of successful ones position vertically. But horizontal positioning has real advantages. Here's how to choose — and the one rule you can't break.